Here are the top six reasons for building your online presence.
Different startups need different platforms (you don’t need them all)
Linkedin and Twitter are great platforms for verbal communication. They don’t focus as much on visual assets, though a good mix of both is effective. Instagram and Facebook, on the other hand, are visual platforms, so you have more opportunity to show off a physical product. No matter the platform, keep copy simple, clear and to the point to further each posts’ impact.
Control your narrative
Clients are going to look up your company on Google. Make sure they are seeing what you want them to rather than seeing other businesses with similar names pop up in the search bar first. This is called SEO (search engine optimization). If you don’t manage your image, your image will manage you. A recent article by Search Engine Journal informed readers that, “In addition to optimizing for your own website, you must also optimize for the Google search experience in 2019.”
Yes, investing in ads or a social media management platform is also wise but when you’re starting out, simply having twenty minutes a day dedicated to posting on social, liking and engaging with other accounts via comments and direct messages, can be extremely beneficial. Community management is key when it comes to startup social channels.
“The best time to plant a tree was twenty years ago. The second best time is now.”
– Chinese proverb
Tomorrow is too far away, and will you really do it tomorrow? Make those accounts now.
Analytics, analytics, analytics
Social media gives you the unique opportunity to test new ideas and get almost-instant direct market feedback. With new business-friendly features, you can track success rates of different posts or gain insights into who follows your company. Another form of data that comes from social is positive customer reviews. Overall, more data = more business.
People like a good story
An easy way to stand out from competitors is to be relatable. Show the faces behind the company, your office space and team hard at work. When people see who you are as a company, they will feel more drawn to you as opposed to a company with no social context. As well as feeling drawn to you, they will also be more inclined to trust your company. In a recent Forbes article on the subject, they state that, “In this environment, businesses can no longer afford to be faceless entities.” If Forbes says you need a story, you need a story.
What you’ll need
For any social platform, you’ll need:
- A clear, high resolution logo to use as your profile photo. Your profile photo should be the exact same on all platforms for consistency.
- A tagline that clearly explains your company’s mission. Again, keep it short, clear and impactful.
- Consistency – be sure to post at least once and a while so your page doesn’t collect dust.