For years, companies looking to boost their bottom line would all too often rely on buying out their competition. It became trendy for big-name firms to acquire emerging startups in an effort to grow their market share.
Today, all of that is changing. The days of blockbuster acquisitions are on the decline. In a world where established companies face competition not only from Fortune 500 rivals, but from early-stage startups, purchasing the newest innovation at every turn isn’t enough.
So, what should large corporations do to stay ahead? Focusing on collaboration is key. It allows both startups and established businesses to leverage their best assets to thrive in today’s cutthroat business landscape. Startups bring with them new technologies and ideas that more-resource heavy corporations can then use to accelerate innovation. A practice that Fujitsu Canada has perfected over the years.
The company is certainly no stranger when it comes to innovation. Fujitsu is one of the oldest IT companies in the world, having undergone numerous breakthrough transformations over the years.
These days, Fujitsu invests about $3 billion annually in research and development, but behind the scenes the company is also solidifying partnerships with top startups around the globe.
“We understand that no one company, including Fujitsu, exclusively owns innovation across this broad range of industries,” explains Craig Smith, vice president of Fujitsu Canada. “It makes great business sense for us to collaborate with startups where we can jointly explore new markets and grow in existing ones.”
These types of partnerships can be incredibly beneficial. A 2016 study by Boston-based nonprofit MassChallenge and software company Imaginatik found corporate-startup partnerships were important tools for finding new talent, among many other things. Working with “scrappy young firms” the report said was “mission critical” to a business’ success.
The Canadian startup landscape is ripe and ready for the type of big partnerships that are often found south of the border. Fujitsu Canada knows this and is taking an active approach when it comes to finding the best Canadian startups.
Fujitsu’s current list of collaborations extends from coast to coast and around the world, including the company’s worldwide network of innovation labs and its Canadian Student Innovation System program, where more than 600,000 students, educators, and administrators work together to improve learning outcomes. The company’s relationship with the DMZ’s Innovation Immersion program also allows it to meet dozens of high-potential tech companies eager to showcase how their market-ready technology can help Fujitsu’s products.
“We view engaging with the startup community in Canada as an exciting and complementary innovation channel,” Smith explains about the company’s startup relationships. “The Canadian tech startup community is burgeoning, with venture capital more than tripling in the last six years.”
At the end of the day, new technology is making it easier and cheaper to do things that were once thought impossible. Like the Wright brothers — who gave birth to modern-day flight — or Drs. Watson and Crick — who uncovered the structure of DNA — amazing things happen through collaboration. Partnerships between big companies and small startups will become increasingly important in the near future and change life as we know it today. For Smith, how companies accelerate innovation in their business and the entrepreneurs they co-create with will help influence the Canadian tech scene.
“The ability to innovate is crucial. Technology is transforming innovation – it isn’t necessarily making it better but it is making it quicker, cheaper and easier. In recent years, we’ve seen an increase in digital co-creation, as businesses continue to transform to stay competitive in this quickly changing industry,” Smith adds. “… Digital transformation is becoming increasingly a core element to societal and economic stability and in order to thrive, businesses will need to accelerate the pace at which they bring technology and new ideas together.”