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Gina Bowen

Gina Bowen

Expert-in-Residence
Marketing

About Gina Bowen

How Gina can support your startup:

  • Helping organizations meet marketing objectives.
  • Advising tech startups on how to enter markets.
  • Advising tech startups on how to grow their customer base with effective messaging and integrated strategy.
  • Advising on marketing organizational structure.
  • Providing strategic advice on how to get staff to meet corporate goals.

Gina Bowen is an award-winning marketer who, over the past 25 years, has successfully helped organizations ranging from fledgling startups to F500s meet their marketing objectives.  She is passionate about the prospect journey / client experience and believes the key to success is in grounding strategy in audience insights supported by brilliant content marketing.

Gina has evolved with the ever-changing field of marketing and has experience across key marketing disciplines including corporate and product marketing, digital demand generation, and content marketing.  At ADP, she developed the award winning community ‘The Bridge by ADP’, Canada’s first online community to engage HCM professionals and a first for ADP globally. She has done consulting and new business strategy for some of Canada’s most renowned agencie, including WPP brands and worked in technology and financial services at Borland Software, Info-Tech Research Group, ING DIRECT, Rogers and more. Gina is originally from Spruce Grove, Alberta and holds a Bachelor of Arts from the University of Calgary.  She resides in Toronto and is the happy owner of a puppy named Irie.  When she’s not catering to Irie’s needs, Gina enjoys keeping fit, dining at Toronto’s great restaurants, following the world of fashion, and wandering the streets of foreign cities.