The growth engine for high impact founders

See it in action

DMZ Playbook is an intensive six month revenue growth and sales execution program for high-potential tech startups looking to infuse growth into their companies with a structured, scalable and repeatable sales process. Your goal? To build a revenue growth playbook and become a true sales organization.

What do you get?

Over the course of six fast-pace months, startups will work closely with dedicated, experienced senior sales experts in an embedded environment and will have access to:

Senior program growth experts acting as a team's VP of sales

Working one-on-one with your team, these seasoned experts in sales, pipeline management and marketing will help you craft immediate and long-term growth milestones and hold you accountable.

A tailored, structured and repeatable sales process

Each Playbook startup will work with experienced senior sales experts to build their own structured, repeatable sales and marketing processes - a custom-built sales playbook that includes the best approaches for closing sales

High intensity, result- and growth-driven programming

Teams will have access to exclusive weekly workshops designed by Canada’s leading domain experts in sales, growth and marketing, quarterly review meetings, monthly deep dives and periodic reviews of go-to-market strategies.

Designated work space in the heart of downtown Toronto

Your startup will be co-located with five other handpicked, high-performance companies in a collaborative community. You’ll get day-to-day validation and share sales tactics - all in Toronto, the largest startup ecosystem in Canada.

DMZ Roadshow

Top Playbook companies will have a chance to join the DMZ Roadshow - a two-week multi-city program that provides you with direct access to investors and customers in select US markets, helping you scale partnerships, sales pipeline and investments through in-depth meetings.

Who's got your back?

Corrine Sandler

Founder and marketing expert

Michael McCarthy

Sales and business development

Mike Orloff

Sales team optimization

Sheetal Jaitly

CEO of TribalScale

Ready for growth?

Applications for the 2018 winter cohort of Playbook are now closed. Have a question?

Get in touch

See it in action

Six startups, six months. Redefining what it means to scale in Canada.

What happens at Playbook?

In six months, Playbook alumni have doubled or tripled their MRR, increased customer engagement, or even tripled their sales teams - becoming full fledged sales-driven organizations. But we'll let the numbers do the talking:


startups accepted


MRR in 6 months


deals in 2 months


team size in 6 months

“This sales accelerator connects you to not only mentors, but also to like-minded, hungry startups who are equally as eager to refine their sales process.”

"Being a social enterprise, we expected the program to just be about value and dollars, but Playbook is actually about creating consistency and maintaining accountability within your startup.”

“The biggest differentiator from other accelerators is that you work with a mentor who’s tied to your business the way a co-founder would be. They’re in it with you everyday and that’s huge for a startup that’s trying to scale fast.”

“Having an embedded executive on our team helped us maximize our revenue and find tactics to get through roadblocks that would’ve prevented us from growing our business.”

“The DMZ accelerator wastes no time in helping you find tactics to grow your business. And as a founder, that’s very appealing.”

Selection criteria

We’re looking for high-potential growth startups that have established some consistency with securing early stage client revenue and have what it takes to create a scalable, repeatable sales process for early traction. They have to have:

Program timeline

Applications for the 2018 winter cohort are now closed. We’ll invite the most promising teams for interviews and select the top six to join the DMZ Playbook sales accelerator. After you’re accepted, you’ll get to work for six months building a sales organization.

Have a question?