The growth engine for high impact founders

See it in action

DMZ Playbook is an intensive six month sales execution program for high-potential tech startups looking to infuse growth into their companies with access to world class mentors, intensive and structured programming and a world renowned startup ecosystem. Your goal? To build a revenue-driven growth playbook and become a true sales organization.

What do you get?

Over the course of six six-pace months, startups will work closely with dedicated, experienced senior sales experts in an embedded environment with access to:

Seasoned growth experts.

Working one-on-one with your team, seasoned industry experts in sales, pipeline management and marketing will act as your team’s sales leaders and help you co-develop your business priorities and immediate and long-term milestones, while holding you accountable.

A tailored, structured and repeatable sales process.

Your startup will work with experienced and executive senior sales leaders to build a custom sales playbook that includes the best approaches for building a true sales organization.

High intensity, result- and growth-driven programming

Your team will have access to exclusive workshops designed by Canada’s leading domain experts in sales, growth and marketing, bi-monthly board meetings, sales and marketing deep dives and strategic sessions to review go-to-market, hiring and funding strategies.

Designated work space in Toronto’s tech ecosystem.

Your team will be co-located with five other handpicked, high-performance companies in a collaborative and competitive sales environment. You’ll get day-to-day validation and have access to a wide network of potential customers - all in Toronto, Canada’s largest tech and startup ecosystem.

DMZ Roadshow

Top Playbook companies will have a chance to join the DMZ Roadshow - a two-week multi-city program that provides you with direct access to investors and customers in select US markets, helping you scale partnerships, sales pipeline and investments through in-depth meetings.

Who's got your back?

Michael McCarthy

Strategy and business development

Mike Orloff

Sales team optimization

Sheetal Jaitly

CEO of TribalScale

Ready for growth?

Applications for the 2018 spring cohort of Playbook are now closed. Have a question?

Get in touch

See it in action

Six companies going from startup to true sales organizations in just six months.

What happens at Playbook?

In six months, Playbook alumni have doubled or tripled their monthly recurring revenue, increased customer engagement and even tripled their sales teams - becoming full fledged sales-driven organizations. But we'll let the numbers do the talking:


startups graduated


monthly revenue in 6 months


average seed funding raised


team size in 6 months

“This sales accelerator connects you to not only mentors, but also to like-minded, hungry startups who are equally as eager to refine their sales process.”

"Being a social enterprise, we expected the program to just be about value and dollars, but Playbook is actually about creating consistency and maintaining accountability within your startup.”

“The biggest differentiator from other accelerators is that you work with a mentor who’s tied to your business the way a co-founder would be. They’re in it with you everyday and that’s huge for a startup that’s trying to scale fast.”

“Having an embedded executive on our team helped us maximize our revenue and find tactics to get through roadblocks that would’ve prevented us from growing our business.”

“The DMZ accelerator wastes no time in helping you find tactics to grow your business. And as a founder, that’s very appealing.”

Selection criteria

We’re looking for high-potential growth startups that are product-ready, have established some consistency with securing client revenue and have what it takes to leverage exclusive resources to become true sales organizations and create a scalable, repeatable sales process for early traction. They must also have:

Program timeline

Applications for the 2018 spring cohort are now closed. We’ll invite the most promising teams for interviews and select the top six to join the DMZ Playbook sales accelerator. After you’re accepted, you’ll get to work for six months building a sales organization.

Have a question?