Consumers love free samples. But there’s something illogical about the tried-and-true marketing method.
Entrepreneur Marie Chevrier saw the problem with this tactic when she was a brand ambassador in university.
While handing out sample products to anyone who would walk by, Chevrier realized there had to be a better way to strategically utilize the power of free samples.
Fast forward to today and Chevrier is the CEO of Sampler, a startup that helps brands distribute physical product samples to digitally targeted customers.
Chevrier joins BusinessCast host Robert Gold to take us through her journey starting Sampler, from simple idea to effective marketing engine, and how her company is reorienting sample-marketing in the digital space.
Amazon has even taken notice. The e-commerce behemoth began offering targeted product sampling as a way for brands to increase sales earlier this year.
That may seem like bad news for Sampler but, for Chevrier, hearing that Amazon was entering the same space as her company was the best day of her life.
Chevrier takes us through why that’s the case and the future of digital marketing in this edition of the BusinessCast Podcast powered by The DMZ.
Free samples not included.