SoapBox is a powerful tool that is designed to be easy to use. Ease of use translates to strong adoption with employees, which is critical to the success of an employee idea program.
Inspired after an evening brainstorming session with his Ryerson University classmates, 19-year-old Brennan McEachran sent an email message at 1 a.m. to Ryerson University president, Sheldon Levy, suggesting a way to deliver its services more efficiently to its students. With the President’s hearty encouragement, McEachran spent the next two years turning his idea into a business. Now called SoapBox Innovations Inc., the company provides software not only to Ryerson but to some of the most successful companies in Canada and the world, including Indigo Books & Music, Coca-Cola and BHP Billiton to name a few.
The software enables an organization’s leaders and its front-line employees to exchange ideas
over multiple platforms, including email, websites, and Facebook. It has led to improvements in
procedures and practices within SoapBox customer organizations that have saved money,
increased revenue and contributed to employee and customer satisfaction. Since McEachran’s
flash of inspiration in 2010, SoapBox has expanded to a 50-person operation and raised more
than $5 million in financing.
In 2015, about a year after he graduated from Ryerson, McEachran was named Ontario’s Young Entrepreneur of the Year. The startup was also awarded the top prize by ‘Great Place to Work’ in its first-ever Small Business Category in April of 2016.