From our blog …


    How to avoid hiring the wrong person for your startup

    If you’re ready to grow your startup team, you’ve probably heard about having “a plan and a process” to prevent your company from making hiring mistakes. But what does that mean exactly? It’s clear that you need to know what you’re looking for, but how do you ‘hone your decision making’ or ‘hire for fit’? […]If


    How a Toronto startup can help your business profit from VR

    There’s no doubt that virtual reality (VR) has gotten… well, real. The year 2016 will be remembered as the debut of consumer VR, with large tech companies planting their stakes in this growing market. However, due to VR being known primarily for gaming, many see it as an unappealing and unrelatable platform.   One DMZ-based […]


    Automation and AI- is your job next?

    As new technology makes the world smarter, gadgets and apps continue to optimize our personal and professional lives. As more and more intelligent machines enter the workplace, many are divided over the effects of increasing automation- the replacement of workers with technology and computerization. With 42 per cent of jobs being considered at high risk […]As

    PR ROI blog DMZ

    How do I… measure my PR to determine my ROI?

    How do you track and measure your PR activities? Depends who you ask. Unfortunately, there isn’t one overarching PR measurement tool to help you track whether what you’re doing is working. Depending on your business, your PR strategy, and your PR goals, how you measure your outcomes can vary.   Below are some basic ways […]How

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